Day after day, thousands of people trust Edison Nation's "As Seen on TV" team to develop their ideas into great products that are successfully marketed worldwide.

We are the only As Seen on TV partner that places an emphasis on product development and has the resources and know-how to take on an idea in its infancy. From idea selection through deployment into retail, inventors are engaged along the away.


Do you have the next big ASOTV hit?

Submit your idea


  • 10K+ hours of
    Film Produced

  • Over $200+ million
    in sales worldwide

  • 25% Higher
    Success Rate

  • 150+
    Prototypes Made

  • 500+ production hours
    on each campaign

  • 50+ Retailers Stocking
    Our products Worldwide

When you submit an idea to the Edison Nation ASOTV team, we become partners.

From conceptualization to realization, we value your opinion and never sever communication.

At every stage of the process, you will have the opportunity to review sketches, scripts, even the final production.

Everything we do is done under the Edison Nation roof, so you can be sure everyone has your best interest in mind.

From Idea to As Seen on TV

Inventor Submissions

Once you’ve submitted your idea, the Edison Nation Review Team begins evaluating your product.

Product Evaluation & Selection

Each product idea is reviewed through Edison Nation’s Eight-Stage Evaluation process, testing for competitors, mass market appeal and more. Products that reach Stage 7 in the Evaluation Process are presented to the entire Edison Nation ASOTV team in our quarterly review meeting where “Go, No Go” decisions are made.

Inventor Notified

Innovators whose products are selected following the quarterly review meeting are notified via email that their ideas were selected for further review.

Initial Design & Surveying

Ideas selected for further review are then surveyed amongst a group of qualified, confidential participants to learn what consumers do and do not like about the idea and how it was designed. To prepare a concept for that survey, our team conducts basic design work followed by 3D modeling to create realistic renderings showing the product in use.

Intensive Product Design

Products that are successfully surveyed are then turned over to our industrial designers who take the 3D renderings to the next level by continuing the design process with the goal of turning it into something real.

Web Testing

During web testing, a website is created that presents the product as a complete, ready-to-buy item. The website is distributed through a secure platform that lets us gather data from across the country to understand the level of purchase intent for the product.

Final Product Development & Engineering

Once a product is successfully web tested, our product development team refines and finalizes the design and engineering of the item through iterative prototypes until it’s working perfectly, and is able to be manufactured at the correct cost. We utilize our in-house equipment, including 3D printers, laser cutters and water-jets to move this process along at lightning speed, as filming day approaches!


From scripting to storyboards and branding to logo design, our production team irons out every detail to make sure each product comes alive on screen.


For every product, the editing team lays down the footage and meticulously works to create a final spot that will immediately captures a consumer’s attention.

Media Testing

The media strategists and marketing team work together to develop a nationwide testing plan specifically tuned to the product’s target audience.

Media Analysis

The team of media experts analyzes the consumer data from testing to determine whether or not the product has potential to be profitable in the As Seen On TV market.


A test that proves successful will move a new product towards a worldwide TV campaign and retail launch.


We have launched a multitude of successful products that have come from our ASOTV product searches. Products like Mister Steamy®, Emery Cat®, Gyro Bowl®, Eggies®, Hot Huez®, Perfect Bacon Bowltm and Party in the Tubtm with many more in the works! Is your idea our next big success? Submit your idea now and we'll use all our talent and resources to make your product successful on TV and in retailers around the world!

Betsy Kaufman

Read more on our blog

When it comes to eggs... hard-boiled means hard work! With Eggies you can finally enjoy hard-boiled eggs without peeling a single shell! Just crack and pour your egg into the Eggie, cook on your stovetop, and twist open for a perfect hardboiled egg!


Edison Nation
Party in the Tub

Read more on our blog

Now kids get to enjoy bath time all the time with the Party in the Tub light! The Party in the Tub light is made of durable plastic with a watertight and water-safe long-lasting LED light display. Turn on the Party in the Tub light and say good-bye to dirty diva dramas and those toddler tub tantrums!


W. Howe & R. Payne
Mr. Steamy

Read more on our blog

The fast way to get wrinkles out of your clothes without having to get out the iron. Turn your dryer into a wrinkle releasing machine and soften them as they dry for fluffier fabrics without the dryer sheets. Just add water and toss it in your dryer to get soft, wrinkle-free clothes without an iron or dryer sheets.


T. Jensen

Read more on our blog

The easy way to make delicious edible bowls out of bacon! Just wrap your favorite cut of bacon around the Perfect Bacon Bowl and cook! With Perfect Bacon Bowl you can make Eggs, BLTS, Mac and cheese, Burgers, and even bread bowls for soups, stews, and more!


Edison Nation
Hot Huez

Read more on our blog

The hot new hair craze that allows you to instantly change your look with eye-popping color! Hot Huez Hair Chalk is fast, easy and washes right out with your shampoo. Just choose your hue, slide along hair and color goes on.


Michael Diep
Emery Cat

Read more on our blog

A stylish board that functions as a dual cat toy and claw duller, utilizing a patented abrasive coating that naturally files down cats' claws as they play, stretch or scratch. The Emery Cat's cardboard features a honeycomb-like surface and is infused with catnip to attract cats. Its base features non-skid durable footpads.


B. & M. Shepard

Read more on our blog

the kid-proof bowl that rotates 360 degrees so food always stays in! Now parents can relax whenever kids snack! Just fill up the Gyro Bowl and you’re ready to go! Gyro Bowl’s inner bowl rotates 360 degrees and magically stays open side up, no matter what!

Behind the Scenes

  • 11-behind-the-scenes-01
  • 11-behind-the-scenes-02
  • 11-behind-the-scenes-03
  • 11-behind-the-scenes-04
  • 11-behind-the-scenes-05
  • 11-behind-the-scenes-06

IT'S WHAT WE DO: A look at our team, day in and day out. In front of the camera and behind.

Say What!?

What our inventors have to say

  • "Our inventions are our children and my experience with Edison Nation has been that they not only understand that but they treat them like their own children. I have had such a wonderful experience working with the EN team, I have no hesitation submitting any idea to them for evaluation and consideration. It's exciting to know there is a "one stop shop" for inventors who have great ideas but don't know what to do with them."

    -Kitty Stallings

  • "As a professional product designer and inventor, I find Edison Nation to be a confidential and easy outlet to license ideas."

    -David Yakos

  • "The ASOTV team had faith in me to help promote Cardio Poles, and their encouragement enabled me step up my game. The result was a stint on HSN and a fitness video I will always be proud of."

    -Greg Bruce

  • "Working with Edison Nation's ASOTV team has been comforting to me. I didn't know what to expect since this is my first ASOTV product. Every time I shoot an email question I get a response the same day. Anna has been most wonderful to work with. I am pleased with the details I am given regarding my invention and it's progress to the market."

    -Thom Jensen

  • "We have had the extreme pleasure of working with EN's ASOTV team and what we noticed right away is their top-notch expertise and professionalism in all matters related to Direct Response Television. It has been both a joy and a learning experience for us with the timely updates (including news, photos, videos, etc.) that we have received on our product. It's obvious that our viable ASOTV product idea (our "baby") is in the very best of hands! Edison Nation ASOTV...You're a hit!"

    -Toni LaCava & John Vilardi

  • "I was only visiting the headquarters as a contest winner, but when I saw how hard the ASOTV division was working on other people's innovations I was fully convinced that our products are in the right hands. The thing that surprised me most about the ASOTV team was how friendly they were—I guess it hadn't occurred to me that so many industrious professionals might be cool people too."

    -Chris Bareford

  • "Edison Nation's Gyro Bowl ASOTV campaign launched the product into pop culture! The ASOTV team is effective, creative, and best of all they are really nice people!"

    -Brad & Melinda Shepard

  • We chose Edison Nation because we felt the genuineness of the people working there. They really wanted to help inventors to become successful. We were treated like true partners.

    Coleman K. & Jennie H.

Are you ready to see your idea on store shelves?
The next big thing might be you.

Submit your idea