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Patent-Pending Fitness Device Packaging Question

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Hi All!

This past year has been exciting with inventing a new fitness product that focuses on combining isometric exercise with dynamic workouts.  My partner and I went through all stages of idea/concept , designing, engineering, 3D prototypes, actual prototypes, to a final model ready to start selling!  Utility Patent is on the way.

Our next step really is packaging.  If your initial primary sales were to be direct fulfilled or Amazon fulfilled... would you put much effort into a nice package or not consider it so much until the product would be getting placed more in retail stores?


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