While we, as inventors, seek to create unique applications to solve consumer problems we should be aware of industry standards of ancillary businesses that make a living in serving the industry we are inventing for.
I am going through this right now with the Bay Glider. There are many companies that create aftermarket products for personal watercraft (PWC). These can be life blood to any company for longevity. What I am finding in Yak Attack, LLBean, Oar Board, Ocean Kayak and other ancillary companies is that I can get more momentum by helping others make money too.