Hi Alexa,

I like them both, but my vote is for the old logo.

I like the current logo:)

I prefer the old one. I think it flows better.

e is very overused and usually indicates an electronic/web only type of company. Enventys has more to offer than a website, so I would stick with the current one versus the new option.

Alexa, I like the current logo but think the
bigger e on the new option would look better on the current logo (a bigger en like the new option)

Oh, definitely the current logo, but I agree that the en on the orange tends to wash away.

The problem with the new option is that the extra e is not grounded and just floats in space causing one to wonder what in the world it has to do with anything. I realize you may be hoping to turn the e on the orange box into a recognized brand, but I don’t think it works.

Thanks for asking……

I will give my honest opinion and pick neither. I know that sounds mean, but I just don’t like the orange square for some reason. I think it’s because it’s a square. Or maybe it’s because I like curvier designs rather than boxy? Not sure.

If I had to choose between the two I would pick the old logo. I don’t understand the point of adding an extra “e” to the equation and it’s not connected to the word at all.

Maybe if you extended the bottom of the “t” in the new logo like a lasso to catch the orange square?

Ok, I’ll shut up now :)

Yeah,

The new logo I get it as “enventys – outside of the box”, but it took me a awhile.

Out of the two I prefer the old logo for the same various reasons mentioned above. Enlarging the “e” in the old logo is an idea with merit.
I also agree there’s a better color than orange, but it isn’t killing me if you keep it.

I never liked that orange. Reminded me of HD too.
Pick a new color for 2009. Make a contest to pick
a color with all the inventors submitting ideas.

I have to agree with Patrice – neither one strikes me as fantastic and something that I will remember. Between the two, the current one flows better but I think I’d ditch the orange.

Also, if the “en” refers to Edison Nation, then I might try “EN” and maybe parallel the fonts/style

Hi Alexa

I think just using the e w/orange block is sufficient, If enventys is the mother company to EE and EN then the E logo could easily represent them all.

current

I agree with most here and prefer the ‘old’ logo. Floating E in the new option leaves one to wonder.
The orange, like the front door, of Enventys has never been real popular here on the forum. Perhaps they would like it better in “Gator” country!
I am curious as to the origins of the name Enventys, can you enlighten us?

I’m gonna jump on the current logo bandwagon guys. I’m for leaning the first n to the left and adding “nventys” to the right of the new larger e in the square.

I think I’m the only one who likes the orange.

How about a combination if the two. 1)Leave the new, big e in the box, 2) have nventys’ after the big e in the box, ) change the orange to more of a redish orange, ) maybe tilt the box the other way to parallel with the n.

I don’t like the orange at all. It reminds me of Halloween orange and black.

Sorry Richard, I read your post after I typed. We are thinking on the same lines.

I think the orange in the logo works nicely in conjunction with the rest of the color scheme for the enventys website. It also works well with the rustic feel of the enventys office.

“The Color Psychology of Orange
Orange is a combination of yellow and red and is considered an energetic color.

Orange calls to mind feelings of excitement, enthusiasm, and warmth.

Orange is often used to draw attention, such as in traffic signs and advertising."

Current or change it all together:) first thing I thought of was also Home Depot

I like the original logo more. The “en” within the orange box makes me think of the sister company “EN”. Look at the original logo at the bottom of this page. Now imagine it with the new version in its place. I feel the orange box would over power the black text “ventys”. The orange box’s size and juxtuposition creates tension between the 2 main graphical elements. The new version also provides alot of “dead space”, leading the eye to wander around in an elyptical clockwise direction. It seems to be confused with its self.
The original logo makes great use of space and leads the eye straight through from left to right, from beginning to end. Nothing wasted, no confusion, right to the point.

Suggestions to original logo:
• Change color of “en” from white to PMS cool grey # 2 or 3.
• Move orange box up slightly along the leading line of the “v”.
I feel it “sags” too low.

Couldn’t resist,Celeste.What do you think?
[Wonder if I can get some dosh for advertising-a sandwhich avataar]

Celeste, I like the new logo you used for your avatar. Here it is:

But this is always going to display whatever your avatar is, so if you change your avatar, this pic will change too.

BTW, there are threads in the forum about how to include images in your posts. I don’t have a link to one of those forums, though.

PS: I like how Adam made the descenders on the T and Y appear in FRONT of the underline. If the underline is in front of them, they’re hard to read.

I just read your post slowly,Tania,Ripped of your idea.What can I say?

I like the current logo

Hi Celeste,
Look on Murray’s Halloween Thread I know it was posted there.

The separate E makes me think of a web based company, or at least that is the standard for web based companies. e-trade, ebay, e gold, e-etc…

Orange is Ewwwwwwwwwwwww!

Alexa what’s the verdict?? I vote for just the E with the orange block surrounding it that’s on top of the 2nd option.

Alexa, I have to be critical,
I know this post is old but… How close a sister company!? What kind of choice was this? I just erased everything I wrote, twice.
Because if you… shouldn’t say anything at all. Who is you Edison of graphic design? Where is all that art direction? Seriously, I wouldn’t choose.
Advertising, branding…Woulnd’t get past a # 4 on the thermometer. Am I wrong to say?

New Option, why, because it feels fast paced

I like the first one better but I think it needs to be changed.
Easy for us to say.
INVENTORS WORK OUTSIDE THE BOX.
Maybe it should not be a BOX
The ride for us has been a “roller coaster ride”

The Big E in the new one reminds me of Enron, I would definitely stick with the old one but possibly with a larger E. Hope this helps.

Orange is associated with anger, but then again so is red, and red logos do well with the public. It is not a color you see in logos too often, therefore that might be a good thing.

To be honest, I’d change them both. Not sure if you’ve made up your mind though, but happy to expound if you’re interested.

current logo is the most pleasing…

stick with the first one, but maybe have a stick man up under the block trying to push it or maybe have a stick man on the other end pulling up on the " S " kind of like he’s using a wheelbarrow….The square made me think of the whole “man trying to invent the wheel thing”

Keep the current one. I don’t like the “floating e” look of the second logo. The segmented “EN” on the first logo makes it much easier to read the logo and understand what you do.

just keep the current one and add these words under Enventys, The Mother Of Invention.

I dont like either of them to be honest, the first one confuses with the different color part, the second looks disjointed, only an opinion, may be my mood right now, neither of them are special

larger ‘en’ in the orange box

current logo is cool

I like the current logo. The new option e suggests an internet or electonic business.

Sorry but not crazy about either… what word are you trying to have people Focus on ?? then try turning the box where one point faces up ..etc.. over the word you want to highlight… and I agree another color might help it get noticed more… just my opinion.. :)

The current logo with a light bulb instead of the box… and not orange.

original one

Current Logo. New Option: “E” looks lost…