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alexaadams's Avataren_staff_badge

Enventys is a product development company in Charlotte, NC. We’re a sister company to Edison Nation and offer our clients a number of in-house capabilities including Engineering, Industrial Design, Web, Advertising, Branding and PR. We’re asking the innovative and creative people of Edison Nation to help us decide if we should change our logo. Below you’ll see our current logo and an updated evolution of our current logo. Tell us which one you’d like to see.

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mger80's Avatarg8_badge

Hi Alexa,

I like them both, but my vote is for the old logo.

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shopkins's Avatar

I like the current logo:)

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marcus's Avataree_badge

I prefer the old one. I think it flows better.

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muddejp's Avatar

e is very overused and usually indicates an electronic/web only type of company. Enventys has more to offer than a website, so I would stick with the current one versus the new option.

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toni's Avatarg8_badge

Alexa, I like the current logo but think the
bigger e on the new option would look better on the current logo (a bigger en like the new option)

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kjhent's Avatar

Oh, definitely the current logo, but I agree that the en on the orange tends to wash away.

The problem with the new option is that the extra e is not grounded and just floats in space causing one to wonder what in the world it has to do with anything. I realize you may be hoping to turn the e on the orange box into a recognized brand, but I don’t think it works.

Thanks for asking……

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accountclosed's Avatar

I will give my honest opinion and pick neither. I know that sounds mean, but I just don’t like the orange square for some reason. I think it’s because it’s a square. Or maybe it’s because I like curvier designs rather than boxy? Not sure.

If I had to choose between the two I would pick the old logo. I don’t understand the point of adding an extra “e” to the equation and it’s not connected to the word at all.

Maybe if you extended the bottom of the “t” in the new logo like a lasso to catch the orange square?

Ok, I’ll shut up now :)

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designerman's Avataree_badge

Yeah,

The new logo I get it as “enventys – outside of the box”, but it took me a awhile.

Out of the two I prefer the old logo for the same various reasons mentioned above. Enlarging the “e” in the old logo is an idea with merit.
I also agree there’s a better color than orange, but it isn’t killing me if you keep it.

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toni's Avatarg8_badge

I never liked that orange. Reminded me of HD too.
Pick a new color for 2009. Make a contest to pick
a color with all the inventors submitting ideas.

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bclaman's Avatar

I have to agree with Patrice – neither one strikes me as fantastic and something that I will remember. Between the two, the current one flows better but I think I’d ditch the orange.

Also, if the “en” refers to Edison Nation, then I might try “EN” and maybe parallel the fonts/style

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nospohenterprise's Avatar

Hi Alexa

I think just using the e w/orange block is sufficient, If enventys is the mother company to EE and EN then the E logo could easily represent them all.

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miked's Avatar

current

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cheryl's Avatar

I agree with most here and prefer the ‘old’ logo. Floating E in the new option leaves one to wonder.
The orange, like the front door, of Enventys has never been real popular here on the forum. Perhaps they would like it better in “Gator” country!
I am curious as to the origins of the name Enventys, can you enlighten us?

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watergators's Avatar

I’m gonna jump on the current logo bandwagon guys. I’m for leaning the first n to the left and adding “nventys” to the right of the new larger e in the square.

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mger80's Avatarg8_badge

I think I’m the only one who likes the orange.

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indecentexposure's Avatar

How about a combination if the two. 1)Leave the new, big e in the box, 2) have nventys’ after the big e in the box, ) change the orange to more of a redish orange, ) maybe tilt the box the other way to parallel with the n.

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accountclosed's Avatar

I don’t like the orange at all. It reminds me of Halloween orange and black.

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indecentexposure's Avatar

Sorry Richard, I read your post after I typed. We are thinking on the same lines.

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mger80's Avatarg8_badge

I think the orange in the logo works nicely in conjunction with the rest of the color scheme for the enventys website. It also works well with the rustic feel of the enventys office.

“The Color Psychology of Orange
Orange is a combination of yellow and red and is considered an energetic color.

Orange calls to mind feelings of excitement, enthusiasm, and warmth.

Orange is often used to draw attention, such as in traffic signs and advertising."

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amberlee's Avatar

Current or change it all together:) first thing I thought of was also Home Depot

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68percenth2o's Avatar

I like the original logo more. The “en” within the orange box makes me think of the sister company “EN”. Look at the original logo at the bottom of this page. Now imagine it with the new version in its place. I feel the orange box would over power the black text “ventys”. The orange box’s size and juxtuposition creates tension between the 2 main graphical elements. The new version also provides alot of “dead space”, leading the eye to wander around in an elyptical clockwise direction. It seems to be confused with its self.
The original logo makes great use of space and leads the eye straight through from left to right, from beginning to end. Nothing wasted, no confusion, right to the point.

Suggestions to original logo:
• Change color of “en” from white to PMS cool grey # 2 or 3.
• Move orange box up slightly along the leading line of the “v”.
I feel it “sags” too low.

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abacus's Avatar

Couldn’t resist,Celeste.What do you think?
[Wonder if I can get some dosh for advertising-a sandwhich avataar]

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brettfromla's Avatar

Celeste, I like the new logo you used for your avatar. Here it is:

But this is always going to display whatever your avatar is, so if you change your avatar, this pic will change too.

BTW, there are threads in the forum about how to include images in your posts. I don’t have a link to one of those forums, though.

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brettfromla's Avatar

PS: I like how Adam made the descenders on the T and Y appear in FRONT of the underline. If the underline is in front of them, they’re hard to read.

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abacus's Avatar

I just read your post slowly,Tania,Ripped of your idea.What can I say?

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cicwinner372's Avatargold

I like the current logo

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shopkins's Avatar

Hi Celeste,
Look on Murray’s Halloween Thread I know it was posted there.

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kalelkent's Avatar

The separate E makes me think of a web based company, or at least that is the standard for web based companies. e-trade, ebay, e gold, e-etc…

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toni's Avatarg8_badge

Orange is Ewwwwwwwwwwwww!

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nospohenterprise's Avatar

Alexa what’s the verdict?? I vote for just the E with the orange block surrounding it that’s on top of the 2nd option.

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seb's Avatar

Alexa, I have to be critical,
I know this post is old but… How close a sister company!? What kind of choice was this? I just erased everything I wrote, twice.
Because if you… shouldn’t say anything at all. Who is you Edison of graphic design? Where is all that art direction? Seriously, I wouldn’t choose.
Advertising, branding…Woulnd’t get past a # 4 on the thermometer. Am I wrong to say?

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michellez1055's Avatar

New Option, why, because it feels fast paced

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whatsnew's Avatar

I like the first one better but I think it needs to be changed.
Easy for us to say.
INVENTORS WORK OUTSIDE THE BOX.
Maybe it should not be a BOX
The ride for us has been a “roller coaster ride”

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passengerv's Avatarname search

The Big E in the new one reminds me of Enron, I would definitely stick with the old one but possibly with a larger E. Hope this helps.

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manufacturemaster's Avatar

Orange is associated with anger, but then again so is red, and red logos do well with the public. It is not a color you see in logos too often, therefore that might be a good thing.

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ianwhite's Avatar

To be honest, I’d change them both. Not sure if you’ve made up your mind though, but happy to expound if you’re interested.

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insosvest's Avatar

current logo is the most pleasing…

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vinylsoup's Avatar

stick with the first one, but maybe have a stick man up under the block trying to push it or maybe have a stick man on the other end pulling up on the " S " kind of like he’s using a wheelbarrow….The square made me think of the whole “man trying to invent the wheel thing”

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billl's Avatar

Keep the current one. I don’t like the “floating e” look of the second logo. The segmented “EN” on the first logo makes it much easier to read the logo and understand what you do.

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joseph's Avatar

just keep the current one and add these words under Enventys, The Mother Of Invention.

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boxerballsbrendan's Avatar

I dont like either of them to be honest, the first one confuses with the different color part, the second looks disjointed, only an opinion, may be my mood right now, neither of them are special

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jessg's Avatargold

larger ‘en’ in the orange box

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centxblonde's Avatar

current logo is cool

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actionart's Avatar

I like the current logo. The new option e suggests an internet or electonic business.

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hudson123's Avatar

Sorry but not crazy about either… what word are you trying to have people Focus on ?? then try turning the box where one point faces up ..etc.. over the word you want to highlight… and I agree another color might help it get noticed more… just my opinion.. :)

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margrander's Avatar

The current logo with a light bulb instead of the box… and not orange.

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godfish77's Avatar

original one

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lisajarvis's Avatar

Current Logo. New Option: “E” looks lost…

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jameswall's Avatar

I like Cindy M’s entry,but I would like to embellish on that theme if I may? I feel the “E” without the “N” is like peanut butter without the jelly, the ying without the yang.EDISON is not the same without the NATION. So with that being said I would combine the “EN” together in a bold bright orange with a yellow hue in the background followed by “VENTRYS” in bold black lettering on a slowly spinning light bulb that possibly has a slight flicker. The bulbous part of the light bulb would have a mural of the globe transposed on it,signifying the global reach.As the bulb spins it descends ever so slowly into a box that represent the Edison Team building. As the bulb comes to a stop, six striking beams of light emanate from the bulb as it lights up and shines bright. On each beam the in-house capabilities would appear,bold and in black lettering,ENGINEERING, INDUSTRIAL DESIGN, WEB, ADVERTISING, BRANDING, and PUBLIC RELATIONS. Then one side of the box would open to reveal a stream of winning products that have been brought to market. Finally beneath the box a slogan would appear," WHERE IDEAS EVOLVE and INVENTIONS and INNOVATIONS SHINE BRIGHT’. Sorry if this is to long winded, I only hope Alexa you can see the vision {visual} it sounds elaborate but when executed I believe it would only take seconds, but I’m no pro,nor do I play one.

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