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Official "As Seen On TV" LPS Q & A

johnm's Avatargold

Post your “As Seen On TV” questions here. We will be posting an article on infomercials and direct response television (DRTV) within in the next few days. The article will help educate the Edison Nation community on this industry. I’ll post a link as soon as we publish the article.

UPDATE: The DRTV article is posted below.

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tesla2's Avatar

Yeah

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inventormama's Avatargold

Ha. Good one.
But give the guy credit. He could sell cookies TO Girl Scouts.

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cheryl's Avatar

Billy Mays can do mine, I don’t care who gets my product sold! Although my innovation is probably more similar in nature to the ones that Tony Little is the ‘mouth piece’ for. He can do it too, I don’t care I just want it out there helping people! [and making me a little money as well] Oh yeah…I also want “World Peace”

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makeworldbetter's Avataree_badge

Can I enter a patented product that is already in small quantity production? (I own the patent)

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nhharleyd's Avatargold

I posted this on another thread but better suited here.

Did As Seen on TV change their tune??.
I approached them 2-3 years ago. They didn’t even talk to me because my product was not manufactured already and sitting in a warehouse. Their other “requirement” was that you must have been patented, which I was.
Has anyone else had this experience? I will say, I was not pleased at the treatment I received from them. I have a great product for them but I’m not sure I want to waste my $25 on this one.

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brettfromla's Avatar

1) I want Billy Mays to pitch my products! I love that guy!

2) Mark, I’m still unclear whether the product has to be sitting in a warehouse already, or if ideas/prototypes will be considered.

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johnm's Avatargold

Tim,

Yes, you can submit a patented product already in production.

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johnm's Avatargold

Jerry,

“As Seen On TV” is not the sponsor of this search. In fact, there is not a single company called “As Seen On TV”. Many different informercial companies use the tagline “As Seen On TV”. In this search, Edison Nation is the sponsor. We have multiple partners that are well regarded and have years of successful experience in the DRTV world. The products listed in the search description are, in fact, products brought to market by these partners. Mark had a pretty good description of how DR products are tested and launched. Look for the upcoming article to further explain the industry.

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matt's Avataren_staff_badge

Tim,
We should also mention, though, that it doesn’t have to be in production. It can be in any stage of development – just like our other searches.

Abigail Fischer
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johnm's Avatargold

Brett,

Ideas, prototypes and fully developed products are all appropriate for this search.

Abigail Fischer
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kjhent's Avatar

Hi John,

Is QVC one of the companies?

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johnm's Avatargold

No, QVC is not one of the companies.

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kjhent's Avatar

Hey John,

Would food items (baked goods) be appropriate for this search?

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citizen's Avatar

I opted in my online casting call inventions, but they aren’t there? They aren’t anywhere.

I’ve emailed the EN team, but no response.

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toni's Avatarg8_badge

Two of my submissions are G3.

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hollyshoe's Avataree_badge

I predict they are going to have a ton of entries to sort thru on this one. I’m sure we can all picture our babies on TV :)

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toni's Avatarg8_badge

I agree Holly. Isn’t it fun though. ;)

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lisalisa's Avatar

Well I feel like everyone….at this point I would love to have either guy do mine and if Mickey Mouse was available shoot I’ll take him also lol…I just want my product out to our millions of children.I also agree Holly ..they will have a ton of entries and who’s to say if I would be even considered. OH Well!!

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toni's Avatarg8_badge

Lisa, you are worthy of winning as any of us. :)

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marcus's Avataree_badge

Lisa, I say you will be considered, if you enter!
That’s the start of Everyday Edison’s process. If your idea makes it to G3, it means they think it has at least some merit. It also means they think it could be patentable. Of course those are both low levels of confidence. The more detailed checks come later. If they decide to back your idea they also offer one of the sweetest licensing deals available.
So give it a shot! It only costs $25.

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lisalisa's Avatar

Wow..thanks so much Toni and Mark you guys really have made my day I guess I will take that chance . Can someone guide me to where I am suppose to go to fill out the forum. Sorry guys I have only been here a week and I don’t know much…but I do know this MY PRODUCT IS AWESOME!!! take a look at my site you will see my product will help so many people and that is why I must get it out. I have worked on my product for over 5 years and now I feel it’s time to get it out there. Thanks again gentlemen. Knowledge is Power and Sharing is Priceless…Thanks for sharing!!!

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lisalisa's Avatar

That is a very good question Matthew….can’t wait to see the answer.

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toni's Avatarg8_badge

Lisa, I just checked out your website. I love
your time pieces – perfect for the kids and
older folks. Maybe the ASOTV would be okay – I’m
not sure – depending on what you would have to
sell them for. Maybe other inventors on here
could check your site out and give you some
feedback. It is certainly worth a shot for $25.00
and if they pick your item they do manufacturer
the product.

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lisalisa's Avatar

Toni…you are the man..lol lol Wow Thanks so much for checking out my website and my product glad you love it they also come with jingles. Now you see why I have to get some help there are millions of kids and adults who need them.Do you think i have a chance with getting any help!
What is the ASOTV… again this is my first time here. I hope others will take sometime to view my website but I don’t want to be a bother to anyone being that I am so new here.

Thank you Toni!!

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toni's Avatarg8_badge

Lisa, I am the lady :) You can join As Seen On TV Contest (ASOTV) for a mere $25.00. Then they
will upgrade you to a Gold Member which is a
$9.25 a month charge. You must be a Gold Member
to join in on the contests. Click on the ad
on your home page and read what the contest is
about. Your watches might be a good fit. You
never know what they are looking for and your
products are certainly new and exciting. The
only reason I wasn’t sure that your products
would be a good fit is because they are limited
to medical needs and I don’t know if (ASOTV) would think there wouldn’t be millions wanting to
by your product. But the good thing is once you
pay the $25.00 and another contest opens up -
say jewelry – you can then enter your watches at
no extra cost over and over if the fit is right
for your product. I hope this helps. :D

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lisalisa's Avatar

Toni, please accept my apology my friend spells his name that way so forgive me….but you are the Lady. :) I will check into it.Thanks so much Toni I really value your opinion.

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tmrousey's Avatar

Does anyone know the timeframe on this search? Like when it ends, maybe I just didn’t read enough. Thanks….Trent

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marcus's Avataree_badge

Lisa,
I checked out your product and it looks great! No bull. I think you are limiting your market too much by targeting a small medical demographic. Those watches are attractive and being able to set multiple alarms is something almost anybody could use. These could be the next Swatch. Shoot for the teen and pre-teen girl market!

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djacobs's Avatar

John, I had some trouble uploading my drtv submission but I did get it uploaded a few minutes ago. This is an edited version of my previous post.

Danny

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sillysue's Avatar

I have this fear of signing the rights to my invention away when there’s no performance guarantee that protects me if the entity manufacturing and selling the product decides to backburner it. Who else shares this fear?

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kalelkent's Avatar

Susan, This thread is about an Edison Nation search, and EN has a 5 year “they use it or they loose it” clause.

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johnm's Avatargold

Kurt & Becky,

Sorry for the delay. Food items would not be considered one of the hot product categories for DRTV, but it may be worth a shot if you can make the case that for success by answering all the “key questions” as described in the search details.

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johnm's Avatargold

There have been a few questions about the terms of the agreement between you and Edison Nation when you submit an innovation to a Live Product Search. Please refer to the Edison Nation Innovator Agreement (I will add a link to the agreement tomorrow). In short, Matthew, if your product is licensed to a manufacturer, then you receives 50% of the licensing revenue. Susan, the agreement also states that the payments you receive from Edison Nation must total at least $100,000 over 5 years or you may have the intellectual property reassigned to you.

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matt's Avataren_staff_badge

One other thing to add on the licensing option John is that we can typically negotiate 2x what an independent inventor can typically negotiate because we have a larger relationship with the retailer/manufacturer. We’re able to bring a lot of innovation to the table rather than one or a handful of ideas and they see the benefit in that to the point that we can achieve higher rates. So… that 50% may likely still end up being higher for the independent inventor should they seek a licensing deal on their own.

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kjhent's Avatar

John, thanks for the answer. Our food product is probably not suited for an info-mercial, but I wanted to double check. I see it more likely for a QVC or Home Shopping segment.

Thanks for reiterating the agreement’s 5 year clause. That is quite a big guarantee on EN’s part and is part of the reason we get so tired of hearing members complain about the length of time EN takes to research our submissions. For an average of $20,000.00 a year, you can take all the time you need to make sure our submissions are viable!

To all our fellow EN members, maybe it’s time to stop thinking of these searches as “contests” and begin thinking of ourselves as business men and women, not just “inventors”. We’ve paid a measely $25.00 for a team of experts to do what we cannot or will not do….look at our idea, objectively, from every angle necessary to successfully market our product. I think we need to cut them some slack on the timing of the processes.

Wow….I guess I needed to vent a little :) I’ll step down from the soapbox, now.

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toni's Avatarg8_badge

That’s what I have been saying all along ;D
EN does a GREAT job and I certainly have no
complaints just PRAISE!

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ludhp's Avatar

Good point K/B !

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daisykat's Avatar

Hi John, I do have a few questions regarding this LPS. 1 – for those previously red-lighted ideas we opt into this search, can they be edited to fit the format of the search – ie: continuity and upsells. 2 – I currently work as a sales agent for a national teleservices company (with many sites across the country)that processes orders for all of those “can’t live without products” people see on tv. Would this in any way cause a conflict or cause me to be disqualified from submitting ideas (assuming of course that my company was/is the call center being used). I do have a few good ideas for this LPS. And believe me, it never ceases to amaze me what people will actually buy because they saw it on tv. I even have scripts, continuities programs and upsells bouncing around my brain! I really don’t think this will be a problem, but I just wanted to cover my bases before I get too involved in the process. Thanks

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abacus's Avatar

Hi,Celeste,this is neither here not there,just wondering how it’s going with you.Last time you appeared you were in the middle-off.

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abacus's Avatar

Yes,
You sound like you’re working up experience dealing with these companies and people,Celeste.

Are you geting a sense of how they operate?

Are they glad to get product ideas from inventors?

They must look at ideas with a particular awareness,like they are imagining how it might perform,and how it would sit with their other products.Do you get a sense of that?

I hope you dont mind me asking.It’s valuable info straight from the coal face.

They must be in the position where they dont think of their products that sell.That’s a done deal,an established product is an established product,it’s valuable commercial property,like a thorough-bred.It does the business,no problems.

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brettfromla's Avatar

I’m going to enter a product in my first-ever Live Product Search. (Hooray!) A couple questions:

1) If I need to make revisions to my submission (like I find a mistake after submitting), is that simple to do?

2) If I come up with an alternative embodiment of my product that is still very similar to the first, can I include that at a later date? Or will I need to pay an additional $25 and enter it as a separate invention?

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toni's Avatarg8_badge

Yes and Yes & no more money :D The second yes I think if it hasn’t gone to R&D. But I could be wrong.

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kalelkent's Avatar

Brett, if your “alternative embodiment” is an addition or alteration of the original, it can be editted to reflect it. If it is a child’s toy that can be remanufactured to be a brain surgery device, I would recommend a second entry.

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brettfromla's Avatar

Thanks Toni & Mark! (Nice to see you in this forum too!)

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abacus's Avatar

Hi,Celeste,

Thanks for that.Interesting and useful.You use the PPA as part of your strategy to test the market and protect yourself?
Do you proceed with many after the first year?

That’this will be a slow process’could be true,or a strategy if they know you have a PPA.

I think an NDA usually has a time-factor built into it.

It’s good to know you have good experiences with the people,and that they seem to want to help.It’s reassuring to know that goes on,and that thy are prepared to give feedback.

I appreciate that these are your experiences,Celeste.But you have got of your ass and gone for it,that puts you in another zone.And for me,talking to you is valuable.There is no substitute for being there.

What you’re doing is impressive and I’m glad to be able to talk to you.
I hope to be doing this soon,myself.

The thing about establishd products,is that they are doing the business for them.The whole procedure is in place,and the product is earning it’s keep,and making profit for the company.

That’s something else.
A popular product can bring in millions for the company-just one product.Over it’s life-span a popular product can generate mega-bucks for a business,and is therefore serious intellectual property.
Any product that regularly sells and makes a profit for a company is very valuable.That’s how a company exists,through having popular products -maybe not many.
Makes you think.
Thanks for your response,Celeste,nice talking to you.

I dont know about bold or highlighting,but if you press the edit button,you can edit your post.You probably know that.

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kalelkent's Avatar

John, I added water to one of my rejected Spencers humor searches, and now it is a “As Seen On TV” entry as an energy saving product.

Four questions:
1. Since its purpose has changed so drastically, will it continue from G3 or will drop back to G2?

2. SInce the purpose has changed so drastically, the catagory is no longer “novelty” and is now “housewares”. Can that be changed?

3. The name no longer fits the product. Can I change that or does that matter?

4. Since its purpose has changed so drastically, can I delete the “sell sheet” media?

Bonus question. Do you wish I just submitted a new entry instead of changing the other one so drastically? :)

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kalelkent's Avatar

Just bringing this back to the top so my questions don’t get lost.

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kalelkent's Avatar

John is involved with the all the other things going on. My question won’t need an answer for a while. Considering how busy they are, I didn’t expect a quick answer, I just didn’t want all the other threads to bury this one! :)

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johnm's Avatargold

Sorry for the delay answering your questions. Here goes…

Carol S.,
1) Yes, you can edit your submission. I recommend it. 2) Your employment does not disqualify you for the ASOTV search.

Celeste,
We are working with several companies. These companies have product development capabilities and would finish the products themselves or partner with Edison Nation.

Mark T,
I need to look at your submission and respond to you directly. Bottom-line though, unless the changes to your submission are enhancements or upgrades to the same concept, you need to submit it as a separate idea. Give me some time and I will respond to you directly.

If I have missed your question, please repost it to the top of this forum.

Thanks!

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daisykat's Avatar

Thanks for the answer John – exactly how should I go about editing it. There are no designated spots to list the upsales and continuities. Should it be edited into the submission itself or added as an email??? Thanks again.

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johnm's Avatargold

Carol,
When editing your submission, add any changes to the bottom of your previous text. Highlight the changes by typing a few of these * and a note like, “Edited on 11/15/08”. FYI: We treat an “opted in” submission exactly the same as a new submission.

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roadwarrior's Avatar

At what point in the submission stages might direct communication typically begin?

Added 11/29: Is there a deeper explanation (a better taste of what goes on behind the scene) of what EN reviewers are focusing their investigation on each stage of the submission process?

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gaiagroove's Avatar

Hi Walter,
Direct communication between myself and EN began when I reached G7 – after they presented to West Point Home and WPH showed an interest in my product. EN requested a prototype. For the most part it’s all business. I assume if my product is chosen, I’ll receive more direct communication at that point but otherwise, I’m not necessarily counting on it (my dashboard will communicate with me). The question you pose re: the deeper explanation of the dashboard has been posed (by myself) and others and up to this point, has not been elaborated on.

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roadwarrior's Avatar

Thanx Bridget. I can be patient with EN. Just like to learn more about the process. Inventive people are just typically inquisitive about things!

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indecentexposure's Avatar

If I submit my main product and a second product that goes with the first product, do I need to submit two different apps? You can use an already marketed product(2nd)with my first, but my second product works better than theirs and is a necessary item for the main product.

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kiskom's Avataree_badge

John can you please give some clarification as to what the selection process is like? For instance do you or someone from EE select the product concept that you think the company would be interested in developing? Or does a representative from the company review the database first, and then ask someone from EE to present these concepts to them?

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johnm's Avatargold

Walter,

There isn’t a typical answer regarding direct communication. We may not reach out to you until you are selected or we may contact you early on in the process. It all depends on the situation.

We have not yet adequately addressed your questions about what happens at each stage in the evaluation process. Matt, let’s get back to work on this one!

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gaiagroove's Avatar

Go John, go John!

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johnm's Avatargold

Andrew,

It sounds like you’ve got one submission. If one product requires the other, then I would include them together.

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johnm's Avatargold

Bridget,

;)

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johnm's Avatargold

Mary,

The Edison Nation evaluation team reviews each submission for marketability, uniqueness, protectability…(all the usual suspects)…and fit with the search sponsor’s criteria. The sponsor does not review the database. Only the submissions that make it to “finalist” are shown to the sponsor. While reviewing submissions, we frequently contact the sponsor to get clarification on their criteria. We make every effort not to eliminate items based solely on our belief that they aren’t a fit.

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joeyatlas's Avatarg8_badge

Hi John – I’m considering a submission for the ASOTV LPS. The submission would be one from my archive – that I submitted for the Every Day Edisons Challenge: Online Casting Call – Season Three.

I made it to G4 on that one. So, am I right in thinking I shouldn’t bother on submitting the same one to the ASOTV search??

FYI – it’s in the ‘fitness/exercise for mothers’ category.

Thank you, John.

Joey

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johnm's Avatargold

Joey,

I suggest that you consider it for the ASOTV search. It wasn’t a fit for the show, but it may be a fit for direct response TV.

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katleigh's Avatar

Hi, Joey: I have revived my 2 submissions from the EE Casting Call and submitted them to ASOTV. My understanding is products that had previsouly been eliminated may be a viable fit for other searches, depending on the LPS criteria.

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matt's Avataren_staff_badge

Robert, you posted a similar question here:
http://www.edisonnation.com/forums/18/topics/976

We already responded to it over there :-)

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joeyatlas's Avatarg8_badge

Great.
– Thanks John – Thanks Leigh.

Joey

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cheryl's Avatar

Hey Rita,
I meant to tell you earlier, it’s been nice to see you post again. Keep them coming!

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johnm's Avatargold

Rita,

We give sponsors 45 days from the time we present to make their selections. Being that it may be difficult to align schedules for presentations around the holidays, I think final selections will occur in late January to early February. I’ll keep you posted as we progress.

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gaiagroove's Avatar

Love your attitude Rita! Keep the positive vibes flowing and THINK GREEN! (The dashboards give a whole new meaning to thinking green, eh?)

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lindy957's Avatar

John Meacham,
I submitted an idea to the Christmas Tree Shop LPS intending to add photos of my prototype after Christmas and I have some additional upsell ideas to add also, I can’t find where to edit my submission. Is that still possible?

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hollyshoe's Avataree_badge

When you pull up your submission- to the right are the different sections for your entry- and media is one of them. Just click on media and you will be able to add pictures no problem.

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lindy957's Avatar

Thanks Holly, I know it used to have an edit button for each section, but it’s not there anymore, there are no links to click anywhere on the page?!?!?!?

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nospohenterprise's Avatar

Lindy,
Click on dashboard
Click on view all
Click on my ideas
And you should be there

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nospohenterprise's Avatar

double post deleted by Chic

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hollyshoe's Avataree_badge

You have to page all the way down to your database and access if from there. If you just access your entry you won’t be able to edit.

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lindy957's Avatar

Thanx Chic,
I found it with the help of your simple, precise directions. Thanks a bunch!

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brettfromla's Avatar

Rita, having everyone bring As Seen On TV products is a terrific fun idea!!

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johnm's Avatargold

Lindy, it looks like your question got answered. Thanks everyone.

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roadwarrior's Avatar

I think my submission for the ASOTV, may be a good fit for the H&S Search. I also presume that past time and effort by the EN review process, would be saved and applied in the name of efficiency. Now a couple of questions…

1. Can any of the progress of one submission, be exported to another search?

2. If EN should see a good product match for a new search, such as H&S, would they give me a nudge and proactively invite my ASOTV submission?

Happy New Year Regards to All!

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cheryl's Avatar

Walter it is my understanding that all existing ideas submitted into a new search advance to G3 almost automatically. I am sure Matt of John will correct me if I am wrong, but I thought I read that in one of their posts.
As for the ‘nudge’ Perhaps if anyone has received a ‘nudge’ they might share that with us so we all may learn something :)

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roadwarrior's Avatar

Thanks Tania, I figured they could just link their database tables of submissions to their searches.

But say you had a G7 in ASOTV – Would EN import your ASTOV submission into H&S as a automatic G3 or maybe a G4? I would think that the first few stages of review would be nearly identical. The later stages greater than saaayyy G4 would entail more particular criteria in specific need of the sponsor’s objective.

And I don’t mind slapping down another $25 to get more opportunity, but would it not be in EN’s interest to ‘sell’ their venue aggressively and generate more successful match-ups?

12/30 9:34am edit: Fixed Tania’s name spelling – Sorry!

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kjhent's Avatar

Walter, you do not have to pay another $25.00 to submit your idea to an additional search. Once your idea is in the database, you can submit it to any searches that come up. If your idea has previously been submitted to another search, it automatically show as G3 from the beginning.

Go ahead and submit your idea to HS by clicking the “submit exhisting idea” button on the HS search submission page.

Good luck!

Becky :)

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roadwarrior's Avatar

Ladies, Thank you for your help. I need to read more in the forums, but never have time to do a decent job of it. Looked in LPS’s FAQ which could use just a bit more answers on the subject of submissions. I understand this is still new and improving site, so I trust EN is taking notes.

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roadwarrior's Avatar

Becky, you are right about the automatic G3. Thanx again.

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johnm's Avatargold

Walter, Progress on one search is not related to progress on any other search. Also, we have been known to notify an inventor that his or her submission would be a fit for another search, but there are just as many that we miss too. Please use your best judgement when opting into new searches.

It looks like everyone’s responses are right on the money. Walter, please let me know if you still have questions…and you just gave me an idea for a new “official” thread. Thanks!

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brettfromla's Avatar

Good questions Robert!

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brettfromla's Avatar

One other question for you, John: if a product idea is rejected at step 3 (“initial IP review”), it seems reasonable NOT to enter it in any other live product search. I mean, if it didn’t pass the initial IP review in one search it couldn’t pass that step in any other search! Same with step 6 (“final IP review”) — if prior art is found there in one search, the same prior art will turn up for every other search. Is that right?

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djacobs's Avatar

Brett and Robert,

If the En team does adequate patent searchs, It appears they would have references to prior art inventions. I don’t know why the references are not provided to the submitter. I guess its a matter of “no feedback” policy.

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lll's Avatargold

Thank you for bringing up “prior art”. What does it mean? Is it good or bad. My sister and I have what is known as prior art and we really don’t understand exactly what it means and if it is good or bad. thank you for your responses.

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djacobs's Avatar

LLL,
I believe that prior art demonstrates that an idea for a new product or invention has already been disclosed either in a patent by another inventor or by public knowledge or wide use. I also believe that prior art can be improved upon so that an inventor can be granted a patent for those improvements.

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lll's Avatargold

Okay, so that means if our patent is the first of it’s kind, others can and will have to reference ours to “improve” upon it? is that right? My sister and I came up with a totally new product and our lawyer said we are now the “prior art” but I guess that really doesn’t mean anything then. Thank you.

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brettfromla's Avatar

Danny, you and I both would like EdisonNation to tell us what prior art they found! But it may get messy for them: when they find something that could be prior art, they may reject your product idea. But if they showed you the purported prior art, you may argue with them that it’s not similar enough, and that could (would) get ugly. So they don’t tell us what prior art they found so that they can have the final say. (At least that’s my educated guess. That’s what I’d do in their position!)

LLL, I applied for a patent on an improvement to a common binder clip, the kind you use for holding papers together. My attorney intentionally DIDN’T reference the binder clip patent, or any other prior art, in our patent. His reasoning is that the patent examiner (at the USPTO) might not find some of the prior art, and I’d have a better chance of having the patent granted. :-)

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kiskom's Avataree_badge

Regarding prior art: the examiner at the USPTO office rejected Initially my patent. My Patent Attorney had to argue with the examiner by distinguishing my patent claim from the prior art references that the examiner presented. The patent office wanted my attorney to prove that my patent was not infringing on the prior art references.

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brettfromla's Avatar

My wife and I have had 3 office actions on the patent we applied for, and our attorney has replied to every one, saying that the prior art the examiner found will not be infringed by our new invention. Right now we’re waiting for a response from the USPTO. It’s been a few months! Thank god I have LPS’s to focus on!

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gaiagroove's Avatar

Hi John,
Any word on when the ASOTV presentations are taking place? I know it was mentioned that there will be several presentations… will you give us a general idea?

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