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Getting the Word out?

schirm2605's Avatar

Hi there,

I am new to Edison Nation and from what I have seen thus far it is a fantastic site. I was wondering what people have done once they have the product patented and ready to go…but it seems that no one knows about it.

Do you go with an advertising firm or do you just send samples out to the major outlets across the country and hope for the best?

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kalelkent's Avatar

I guess that would be dependant on the type of product. “Cince-ease” (i hope I spelled the right) sent out samples to related media outlets.
Others have licensed their product, others have set up a website to go it alone. You can present your product to a firm or outlet for exclusive sales rights (every outlet loves to say “Available only at insert store name here”).
Sales and Marketing is a multi-billion dollar industry. It depends on your product and how much you are willing to take on, personally and financially.

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rjlinnovations's AvatarRest In Peace

So funny Chris…I read your post, decided to answer, then I saw your name. I know you!

You’ll laugh, my answer as intended was if you are going a way besides Edison Nation or a licensing agent or just to a large corporation to try and license; pursue free publicity.

Medias, magazines do like to cover new things, bring something new to readers instead of the same old stuff.

Going right into advertising can be too costly as it takes a while to catch. FREE publicity is usually in the form of an editorial so it caries MUCH more weight.

Doing this you have started to brand which is the name of the game. Also, keep in mind, most times a company you wish to license to will ask if you have a sales history. A sales history may be the difference in a deal or not.

If you have media coverage to show it all looks that much sweeter and shows you are not a pushover too. You are trekking along.

You can try yourself to obtain free publicity but it is hard and if you can hire a publicist then it will save you headaches and time, if you can afford.

I started with all free publicity. Calling, mailing editors postcards, product sheets, letters and if I did not do that I would be absolutely nowhere.

Now I have built leverage to pull in partners, license if I wish or as my choice, keep going at it alone. The big companies started small just like me one day.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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eva's Avatargold

mark, just to clarify, i sent Press Releases to local parenting magazines across the country offering free samples to their readers…5 magazines picked up on this and that’s when things started moving for me….but keep in mind, i had a product that was affordable for me to send out….cheaper than using a PR firm….for me it was all about getting my product into the hands of moms, because if moms like a product, the word spreads really fast, and it did for my product….then i couldn’t handle the demand….but as ron mentions, marketing, pr, sales, licensing,—-all of it depends on your product and how much you are willing to put behind it….

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rjlinnovations's AvatarRest In Peace

Yes Eva…remember, not everyone wishes or wants to do what you and I are doing. It seems we are doing the same thing, same strategy.

This is where Edison Nation comes in and other ways of licensing your idea. Maybe it’s the best way for some because most inventors don’t want to be answering phones for sales or counting boxes or doing shows and saying the same pitch 1000 times over and maybe no one even listens to you because you are too small.

Here is the perfect analogy; do you like to play football with all the risk of injury, risk of losing the whole game, are you willing to expend that kind of energy and still call it fun?

Or, would you rather watch or maybe coach a little, or own the team and collect the profits.

You latch on with Edison Nation and you watch them run their asses off for you. Which I am sure they try that hard. Maybe you will have to split “a pot of gold”, but as you know, if you go alone you may only get a pot of dirt and sorrow.

Eva…I spent over 2 years pretty much begging for publicity. I now know a great publicist that can accomodate people like you and me and do what we did and much more in a month or two for $4000 or so. They are Orca Communications. They much more specialize in products like yours than mine. I will be using them for a run as soon as the economy starts looking up a little. I’m tired of pushing every single day. They must know TV shows and magazines like Time which they get some “not so spectacular” products in there. Don’t know how they do it. I got a couple covers of magazines and a nice story in Popular Mechanics, Inventors Digest treated me like I was family which I will never forget, but I can’t crack the bigger ones, well, maybe with alot more headaches!

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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eva's Avatargold

i know alot of people who use ORCA right now…..they have always been very satisfied…however, even $4000/month is 2 mortgage payments…but from what I undestand about ORCA, there are different packages you can go with that are more affordable, but then you are in a group of products vs being a solo product…but all in all, they are a good group…

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rjlinnovations's AvatarRest In Peace

Yeah Eva…things are tough right now. $4000 is alot these days. I think $4000 is the group of products rate. I know for a fact Orca has friends like at the Big Idea TV show and other places. Sometimes, unfortunately, that is what it takes.

I also know one good placement can give 10 times that amount in profit to an inventor in the short term plus the fact of the product talking on the streets for future sales. Happened to me. Popular Mechanics kicked it all off worldwide for me and I will use their editorial in ways for years to come. I did get the Popular Mechanics placement myself but I assume that was with a “blessed” postcard.

I’m just so tired of pushing, I am sure you are too…ya know?

I wish you the best of luck Eva, I know what you are going through. I believe right now is the toughest time since the Great Depression to launch a product.

If you get a chance, give me your website or ssomething..PM me…it seems I do make lots of contacts. If ever get a chance to bring recognition to your product I will mention it.

I am sure it is a good product. You seem very smart and diligent; I am sure you know what you are doing and have something good.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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eva's Avatargold

ron, it’s funny…i never got tired of PR & marketing, in fact the company i am forming will help parent innovators market their products…..what i got tired of was sewing 2000 CEWs….it was a waste of my time…instead of sewing i could have been out there selling and marketing…and this is another reason i went the licensing route, to focus on what i am good at and like to do, vs getting dragged down doing things i don’t like to do…operations..

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ideasthings's Avatar

what type of products does ORCA promote,I couldn’t find anything on the internet? Mine is in the sporting goods industry..kinda..

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rjlinnovations's AvatarRest In Peace

Hello Lisa,

Orca seems to me to promote mostly women’s inventions which means most of the products are household or parenting related but they were very excited with me as they are trying to more diversify the types of products. www.orcacommunications.com

They do have a varied potfolio but I think a woman inventor will feel very comfortable especially since most of the employees/publicists are women.

I know they get alot of products in Redbook, Good Housekeeping but also the Wall Street Journal.

I was ready to go with them until the economy took the last ugly turn 4 weeks ago. I decided to wait until either Fall or Spring but that is depending on your product.

You may still want to work with them if you have what you think is a big gift product for the holidays. I have basically a tool. Tools are a very poor sell right now.

In fairness and respect to Edison Nation, this route is not favorable to most actually. I think most inventors are better of licensing and figure Edison Nation as your ally and agent so you don’t get beat up and ripped off in the licensing attempt. don’t forget a licensing deal is a ticket for you into the executives of a big corporation!!! Who knows? You could end up VP out of your new relationship with them!

I believe many companies “steal” your idea as a matter of business the way it is sometimes. Going to court to settle a licensing deal might be easier and many licensing deals can’t be “pounded out” until there is a judge to “ref” the deal.

I can’t promote a disrespectful alternative to Edison Nation. All here are their customers or priviledged to be here like me which I appreciate.

On the other hand, some may need an option if they are turned down in the contests. There could be many reasons and not because your product is not good.

Just if you use a company like Orca Communications, surely you will be thrilled when you get write-ups with your name with medias and maybe even TV appearances, but this is not for everyone. Remember, the whole world will then know your product and many may figure how to knock you off if you are not solid enough. I do know Edison Nation has some SHARP, SHARP business people to represent you and protect you. I want to run an idea with Edison Nation one of these days for the wonderful experience.

I don’t think there is anything that says a person like me who has tried out there can’t go crawling to Edison Nation crying “there’s monsters out there help me” I think you might still be able to team up with Edison Nation. Who knows…that might be me. I take lots of lumps out there. Not fun sometimes.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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ideasthings's Avatar

Thanks for the link Ron…I am just hoping that since I haven’t heard anything from EE I am still in the running.

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rjlinnovations's AvatarRest In Peace

Lisa…good luck with the contest, I hope you are still in the running too.

Just realize, I consider bringing a good product to market by yourself like like walking through the jungle with just a stick to protect yourself.

It could be a wild adventure if you are up to that type of challenge or you can get chewed up and spit out. I have people looking at my website many times a day from all over the world including plenty from China. I am sure they have started to knock me off.

This is why we are so lucky for the opportunity with Edison Nation. A good way to start in the inventing business is to get one under your belt with an alliance such as Edison Nation and then try one on your own maybe if you have built yourself a reputation.

The pressure on me right now to storm forward and establish markets, somehow, is terribly immense. Do or die really.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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eva's Avatargold

Chris! i saw that you work for ORCA communications in New Business Development….i was just reading about it…and i saw your picture….you want to tell us more about ORCA…i think there were some questions people had about ORCA….

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ideasthings's Avatar

Great eye Eva… I caught that also, after Ron gave me site!

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schirm2605's Avatar

Orca Communications Unlimited LLC is a full service PR agency that specializes in inventors and entrepreneurs in 19 different industries. If you look at our website, www.orcaccommunications.com you’ll see a lot of products that are centered around Moms, Parents, and Pets, however we also specialize in tons of different industries including sportswear, fashion, hardware, innovations, and many many more.

The important thing to remember is that with Orca we proudly say that we aren’t a Madison Ave firm. We have basically three different options that we offer: Media Guides, Shared Spotlights, and Full Service campaigns.

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schirm2605's Avatar

The Media Guide is where we take 10-15 products in similar but not competing industries and put them together in one great national PR campaign.

Shared Spotlights campaigns are smaller groups of 3-6 businesses with a more tailored and specialized attention

And finally full service is our individualized campaign that gets you all over the country in specific markets that you want.

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schirm2605's Avatar

Basically, we will take your story and product(s) and get them in front of the media and get them to write, talk, feature, or review your product in their outlet.

With our relationships with literally thousands of outlets across the country we can break through that glass ceiling that you may have encountered when sending out samples throughout the country.

So what’s the difference between what we do and Ad firms? We are not limited to having to buy ad space in a magazine so that means that you have the potential to be seen by millions more people for a fraction of the cost.

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rjlinnovations's AvatarRest In Peace

Chris…I really think you should take out a paid advertisement in Inventors Digest. The magazine sure could use the help as an inventor’s magazine is tough to run.

You will pretty much “hit” everyone here as gold members get the magazine and the magazine is also owned by the owner of this operation, Edison Nation.

I do think Orca is necessary for people bringing products to market themselves.

I try and will continue trying to get Inventors Digest advertisers after all they did for me, plus I believe the magazine is a necessity for all of us in this field including you who is looking to meet inventors.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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marcus's Avataree_badge

I must say I feel a little put-off by what just happened here. Until Eva’s post above I fell for Chris’s original post as an honest question to inventors instead of a set-up for an advertisement.
Orca may be a fine company, but I doubt I’ll ever consider them after this.

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rjlinnovations's AvatarRest In Peace

I’m sorry Mark…that would be my fault. I really like these guys Orca as they have been trying to help me and I am undergoing a PR campaign with them shortly.

I was excited to see Chris here. My big mouth strikes again. I believe Orca can be the answer for many here.

I fully expect them to make me very happy shortly and they seem like they will be just as happy to help me succeed.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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marcus's Avataree_badge

I don’t blame you Ron. But be careful. These are shark infested waters. Re-reading Chris’s first post knowing who he is, makes him a shark.
It may say the same for his company.

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rjlinnovations's AvatarRest In Peace

Roger,

I have DRILLED newspapers, TV shows/news shows, magazines etc. myself. Handi-Straps is magical. It doubles a person’s strength and you just can’t hurt your upper body lifting…really. That should be headline news.

I got maybe 10 good stories in all medias combined. I might have sent out 2000 pieces of literature to these contacts. I am totally frustrated.

People say all the time that medias are just looking for your story to fill space. This is not true with a product because they say to themselves why don’t this cheapo just take an ad out with us. If we give this guy free PR do we do it for all our advertisers?

It is very difficult and you really need friends in the business and I know this is what Orca has. Unfortunately that is the way it is.

Proof. I sat a very important Star Ledger reporter (NJ newspaper) for two hours. She won the prize for top newspaper science writer in the country and planned on a front page story. The editors turned the story down. I have continued to try to get a story in this paper.

Orca is in Arizona. They get people in this paper all the time with their products and I must say, some of these products are not that sparkling to say the least.

So why is this? I’m a smart guy with passion. Got every name of TV show producers/reporters with phone#‘s (Found a good list) Why can’t I pull it off myself?

The sad reason is you can’t say “hey look at me” It needs to be a third party that says you gotta check this guy/product out and second, you need to know the right people so they will even look.

Publicity can help with licensing. For instance, Popular Mechanics wants to run a story on my next invention which you know about. I use that as a pitch and I will shortly as I approach a major company for licensing.

This shows something to the licensee. It shows if they rip me off I know very well how to get the publicity about being ripped off and I will surely seek and the scheduled publicity gives the product some approval. My publicity on Handi-Straps will get me everywhere if I give up and decide to license.

Roger, know what really pisses me off, these media outlets better start helping American made products more too for this country’s own good.

Handi-Straps should be demonstrated on all kinds of TV shows. They will not listen to me. Unfortunately I now need a publicist who knows people.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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eva's Avatargold

all right, i must intervene….i don’t think there is just one right way to do things…..every inventor comes to certain phases of the inventing journey right?…and each inventor is completely different right?…..each inventor’s needs are different right?….some people’s goals are to become millionaires, some are ok with being a thousand-aire…..some people treat their inventions like their babies and are emmotionally attached, some inventors treat their invention just like a commoditiy…some inventors tried to market their own product…..some inventors try to go straight to licensing….some inventors do their own PR….some inventors don’t have the ability or desire to do PR….some inventors love operations of a business….some don’t…some inventors are ok splitting royalities with an agent…some inventors would turn their nose on that possibility…folks, there is not just one day of doing it…that’s what makes it such an exciting process, finding your way of doing things and making it work for you….

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eva's Avatargold

ditto

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schirm2605's Avatar

I completely agree with Roger. The media landscape is a constantly changing evolving beast a lot of what is successful and interesting today may not be interesting or newsworthy tomorrow.

The key is to keep evolving and keep moving forward with new hooks and ideas.

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rjlinnovations's AvatarRest In Peace

Eva….you always make so much sense when you talk. I really think you have it all together and I think you will accomplish whatever you set your mind to do. I enjoy listening to you.

Hanging around here you can really get an improved outlook on things to take you to the next level.

My bottom line numbers now are disgusting with this economy, but hanging around here I know I will learn things that will help or maybe change my tactics from just listening.

A private lesson from Roger helped me too!

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rjlinnovations's AvatarRest In Peace

Chris….ya know what gets me…and how do you deal with it? Amy Winehouse made headline news again today. She had a reaction to medication. she does not even live in this country. So she sings ok. I actually sing better. I am a singer.

She reached success and does nothing about it but party til almost death. It makes me sick! Why does the media cover this garbage when there are people with so much good news trying to make this place better don’t get a look.

How do you deal with the media mentality? Makes me wanna throw a brick through their window with one of my brochures so they just look.

I know about the “hook” Isn’t EMTs and even emergency medics in Kuwait using my product to get victims to the hospital faster to save lives enough of a hook? How about how we know people with MS and stroke or severely injured are being helped so they can lift a few things for themselves. Isn’t that enough of a “hook”?

I know what you are going to say…what I said…the story can’t come from me the inventor, it has to be from someone else like a publicist.

I just couldn’t deal with the idiot reporter that continues to cover Britney Spears or Amy Winehouse’s mistakes which are nobody’s business in the first place and surely NOT news.

Edison Nation here deserves a good spot in the news. What the hell?

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matt's Avataren_staff_badge

Chris,
I would have to echo Mark’s comments. In hindsight, this thread sure looks misleading.

If you wish to participate as an independent inventor, please join in.

However, this is not the right place for a grass roots PR campaign for a company under the guise of an individual inventor seeking advice from others.

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vitaminguy's Avatar

I don’t know Orca or anything about their reputation. But how good could they be if:
1) they have to stoop so low as to pull scams in furums?
2) they are so inept as to insult and upset every potential client who reads this thread?
3) they are not honest enough to come right out and say who they are.

If they had done one shred if investigation beforehand, Orca would have known that the inventors here are sick and tired of scams. Chris should have known we would be insulted. Is this the kind of PR work you want representing you and your product if you should succeed? No thanks!

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toni's Avatarg8_badge

DITTODITTODITTO

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cheryl's Avatar

Matt,
I am so glad that you [EN] keeps an eye on all these posts. It makes us skeptics feel so much better.
Thanks Matt!

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marcus's Avataree_badge

Everyone, thanks for backing me up on this.
Matt, thanks for watching.
Chris e-mailed me and apologized politely, stating [paraphrazing] that it was a missunderstanding and he is not a shark.
Ron seems to like Orca so I hope it’s true.

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mginjhw's Avatarg8_badge

I was always thought Orca was a whale? ;)

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rjlinnovations's AvatarRest In Peace

Blame me…I’m sorry guys. It is my fault. I am the one that mentioned Orca and I am the one that told Chris about this site after he did get an advertisement in Inventors Digest.

I have become quite friendly with the company and some of the employees and I know they can be a great asset to an inventor or entrepreneur.

I will be using them and they will put me and my product in mainstream news. Trust me, I know they will.

I thought maybe people should know about them just like they know about prototypers, manufacturers, legit marketing firms for inventors…just another part to help the inventor’s journey.

Sorry Matt and everyone else….my fault. Put the blame where it belongs. As I do understand though, Orca did mention Edison Nation to the Big Idea TV show for a favor for someone who asked. that would be nice and well deserved, so don’t think they are so bad.

Ron

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kalelkent's Avatar

Everybody loves a train wreck. If you use your product while carrying Amy Winehouse to the hospital, you’ll get the press, heck, if you use your product during a trainwreck, you’ll get the press.

As far as Chris is concerned, his post is missleading. Ideally he should have disclosed his occupation before fishing. I think the group would welcome the views of a PR firm, but since he came in “under the radar”, there will be some scepticism. Of course I’m from a state that we just indicted our 7th legislator, 5 of which are already in jail.

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rjlinnovations's AvatarRest In Peace

That’s funny Mark, about your legislators!

Ya know Mark, I met with the top directors in FDNY for testing. They loved my product and agreed about the ability to save lives getting patients into the ambulance faster at a time when seconds count.

The director of medical equipment said to me (don’t know if it was just a unprepared statement) How much for 5000 pieces?

One FDNY vet said to me after trying, “Where were you 10 years ago before my bad back”?

I live close to NYC. I had other pitches to tell them like preventing injury, seniors using, helping handicapped, reducing insurance and medical costs eventually….really nice stuff.

I got the yeah yeah yeahs…we’ll call you and some brush offs too from the news stations.

One news station just brushed me off, maybe I talked to the wrong person. I was in the grand lobby and said pretty loud so it would echo…“But you’ll be interested if someone gets shot wearing Handi-Straps”

Maybe the media is half the problem with the country today? Misguiding all the citizens? I bet China and India would put their inventors on their shoulder to promote them within the country. I bet they don’t have this fantasy hype we have with celebrities and sports players and supply more real news.

I guess the media is a mystery and how to crack it. Trust me, VERY frustrating. I am proud of all the coverage I got on my own and wanted to do myself, but I realize it’s all about who you know.

Ron

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schirm2605's Avatar

Hi Everyone,

I truly do apologize for starting this post in a misleading manner. It was not that I was fishing nor looking to mislead any of you as individual inventors into thinking that I was looking for anything more than your views on the subject.

I apologize if that is what was the result and truly should I participate in the future will be much more clear about who I work for.

That being said, I think as a PR firm, I think that it is essential that we simply talk to those out there that are getting the word out by themselves. It keeps us on our toes and is consistently educational.

Thank you for those of you who contributed to this forum. This will now be the last posting

Sincerely
Chris Schirm

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cheryl's Avatar

Hey Ron,
You better hope that Orca has a writer on staff…and that it is not Chris!

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rjlinnovations's AvatarRest In Peace

I have one Mr. Brown. www.bachelormedia.com They list all news medias by state and give all the different editors, reporters, producers name and phone number plus addresses.

Pretty cool. They also have a PR service but I just use the names and addresses and I have piles of post cards that I made CHEAP at www.vistaprint.com and I send to hopefully get some free publicity.

This is how I pulled off my whole story. Sending postcards to news and magazines. I need to get my product demonstrated on a TV show by the end of ’08. That is my next goal to reach the masses.

Also Roger…I am working the hell out of that lead you gave above already. I sent a couple emails out already. Good list because those email addresses are hard to find.

There is also a freelance journalist site I found with home addresses. Search the net and you can find. Send some info. Could work!

How important is free publicity? Put it this way. Popular Mechanics wants $50,000 for a half page ad. They raved about my product after testing in a 1/3 of a page spot. What is that worth? A testing endorsement like that? An ad people might say…yeah sure….and turn the page.

A full page ad in a trade magazine, cooking, gardening magazine costs about $10,000. A free PR placement averages about a half page. That is how much PR is worth.

Ron Komorowski
Inventor of Handi-Straps
www.handi-straps.com

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rjlinnovations's AvatarRest In Peace

Yes Roger, very important stuff. You really need a sales history or a publicity history from magazines or something that you can show articles to make it to the big time level sometimes.

You know exactly what I am talking about. People think I will sell out eventually to a big company but that big company started small like me so why don’t I just hold on and become a bigger company than them?

Also, for Edison Nation contestants, nothing says you can’t get a little publicity and then hand the whole package to Edison Nation and see what they can do after where you left off.

Remember though, free publicity is very hard to get. Don’t listen when people say the reporters and shows need to fill spots and are just looking for stuff to fill in. True in theory but go try it…see how easy it is to get free PR…DIFFICULT!!!

First off…you look like a cheapskate looking for free advertising and that is what you really are…and they know it.

Ron

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rjlinnovations's AvatarRest In Peace

Roger…we all know how damaging the media is. A major problem in this country.

Here is my hook Roger; the first thing I did was head to FDNY. FDNY has two divisions. One is EMTs.

Wouldn’t it be nice if those guys don’t get hurt anymore lifting and they save lives getting a guy with a heart attack in the ambulance faster saving his life because of the added assistance with Handi-Straps?

It is true too. The original cop that helped me test for EMTs lost a guy who had a heart attack because he was very heavy and they took too long to get him down the stairs. He told me Handi-Straps may very well have saved his life if they used it. His statement is on my website but not that the guy died. We found out after he gave the statement. He died for the second time on the ambulance ride and that time they couldn’t bring him back.

There are so many other hooks. Ohio State University Mechanical Engineering Dept took it upon themselves to do a study of how to get handicapped and injured back in the workplace for I guess manual labor. They said Handi-Straps was the best solution they found.

I didn’t know they did this study until I found it on the net. I could go on and on with instances like this.

I think the truth is one, they are very careful about an endorsement, two they don’t want to make me a multi millionaire by telling all and three, I am convinced the news can’t come from me, it must be a third party.

I have received alot of magazine coverage, but the breakthrough deserves and needs much more. But I will get there Roger…you know I will. So I have to change my tactics for this Fall.

Watch the news Roger…I just might climb up the side of a NYC skyscraper with my Handi-Straps like that guy that just climbed.

Or how about this…will you help me? We could jump on the field during a Yankees game bare assed wearing just Handi-Straps. Help me buddy…you in?

Ron

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rjlinnovations's AvatarRest In Peace

Yes Roger, I have figured that. There are many different stories to cover though, like how we know Handi-Straps will help people with MS and who had strokes or just about cutting medical/insurance costs. There are many “hooks”

I stay off QVC and other distributors right now for the purpose of trying to get more PR for just the same reason you said, but then again, when good success comes, that is reason for the most publicity yet.

Thank you so much for your concern and input. I NEED the help!!!

Ron

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kalelkent's Avatar

A few years back, somebody decided that each firestation needed a heat sensing device so the firemen could see where the people and fire was before entering the building. Every news station was covering the story, and were asking for community contribution to help pay for them. They raised enough money to buy them all, and the media coverage was interesting because it showed everybody how they worked. If you get a firestation that wants them but can’t afford them, see if they are willing to do the same thing… you can set up the media, and you can have that delicate little reporter pick up something really heavy. You get massive coverage, all the firestations get the straps, everybody is happy. They can do their reports about workplace injuries, comminuity spirit, and everybody loves a fireman. The hook is the donation campaign, not the straps. Once you have a successful campaign, you can can send out a flyer to every FD in the U.S. on how they can get their straps for “free”.

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rjlinnovations's AvatarRest In Peace

Mark…your ideas are brilliant! THANK YOU. I’m going to think about this…maybe twist it up.

Your post did give me a different idea. I could call the EMT users and ask them to tell the medias about how good Handi-Straps works (which I am sure they will) and offer some free sets for doing so.

We are not ready to prove Handi-Straps for use in fires yet although some firemen thought it was great for certain uses like rescuing other firemen, but some firemen also do EMT work and they can use for response to disasters.

I am sure it will all catch. Everyone should and will have Handi-Straps. Many seniors are even using. I have to use around the house or on the job periodically and it works almost like magic for me. People will finally get it but with this economy people are only buying toilet paper and hot dogs or so it seems.

Ron

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eva's Avatargold

ron, why not get chic to help you out with more firefighter insight?…maybe you can work through him to open some doors…

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kalelkent's Avatar

In my neck of the woods, EMTs are firemen, and Firemen are EMTs, or at least they all where the same sweatshirts and drive red vehicles. I’m glad my idea was helpful.

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nospohenterprise's Avatar

Ron 60% of firefighters are EMT certified, The problem you will run into is that if your product is not fireproof, and a fire station is using it without testing it for combustion on you word.

The Smoke jumper tries to use it in an emergencies situation and it flames up. When the smoke settles, and after the fire department get sued for Neglect, it would probably be coming your way real soon. That’s not the type of media your looking for I’m sure.

If I can offer you some advice, use fireproof material on 20% of your products because it’s going to cost a lot more to make, Present that the emergency crews the other 80% market the way you’ve been doing you should be ok.

Chic

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rjlinnovations's AvatarRest In Peace

Good idea Eva! I won’t bother Chic now because he has lots on his mind but maybe I will approach him.

I have worked on this with the very top brass in FDNY and met in person with them as well as talk with and sell to the captain of Seattle FD and some firemen out of Chicago, Boston and others.

The problem with FDNY as I was told is they think they will pursue a grant to get Handi-Straps. FD and EMT budgets are so strapped like you would not believe and they ALWAYS need new equipment. FD and EMT market is the HARDEST to crack. It just takes time.

I give EMT,FD,Police,military,mountain and mine rescue a 25% discount to help things along and I just want to help out. Makes me feel good. I will get there. Every other vendor doubles the price as the stuff is actually worth half…a real shame! Go buy boots from an EMT, Police, FD equipment vendor. The price will be $200 or something!!!

Thanks Eva and Mark. I so much appreciate the input!

Ron

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rjlinnovations's AvatarRest In Peace

There you are Chic! Hope all is getting better for you.

We have Nomex and Kevlar materials in stock and my manufacturer even makes fire resistant fall protection harnesses. I do tell my firemen customers we can make fire resistant as the best fire resistant materials known are Kevlar and Nomex which we have.

We also offer custom colors and can label like put a FDNY stamp on the product so they don’t walk off the job. all this will be on the website soon.

We have checked usage for firemen and Handi-Straps works just fine under a Scottpack and the hand part of Handi-Straps can be stuffed in a fireman’s pocket in his jacket to keep out of the way.

I know Handi-Straps will never be standard equipment for all firemen. What I am shooting for is to have a few in the rig or at the firehouse for special instances like response to a tornado or for a building collapse or to carry fire equipment at the site of a major fire. Maybe pull hose.

This will take time but as you know 80% of FDs and EMTs in the U.S. are volunteer so budgets are strapped.

The Director of Medical Equipment for FDNY explained to me it took them 3 years just to get defibulators.

I will not take the FD and EMT market by storm. We have sold to many and a good number of hospitals even but this market will be one of the slower ones.

Right now I am concentrating on disaster response teams. I even had inquiries from a Chinese medical missionary after the earthquakes in China because she knew how much it would help.

I was ripping it up around the world racing through markets all with not a penny spent on advertising. you wouldn’t believe how much sales have slowed for me in the U.S. and internationally.

I just have to be patient and keep my BIG mouth going. Thanks Chic.

Ron

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toni's Avatarg8_badge

Ron, why don’t you send Handi-Straps to Mr. Forbes, if it is a real good product, he will invest in your company.
Try it, what have you got to loose.

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rjlinnovations's AvatarRest In Peace

Oh Toni…why did you have to bring that up???

Now I have to tell how nuts I am! Mr. Forbes lives in the same town I used to live in.

I knew Handi-Straps has enough impact to make a measurable difference worldwide. I didn’t have any money to start and I knew with my brains I could start a Fortune 500 company. All you need is a few good mass products and the ability to take business worldwide.

So, crazy me went to Steve Forbes house one day and waited for a car to come down the driveway. I jumped out and asked the driver to give pictures and a note to Steve asking for help because my inventions were way too big for me to handle and I didn’t want to lose the opportunity to knockoffs from other companies overseas.

My next invention has all the ability to build a company the size of Bic or Papermate.

The driver said, well Mr. Forbes is right there. I’m looking around his farm and the driver says no…in the back seat.(With all his money he chooses to live in a not so special farm house with paint peels like everyone else. He is a very down to earth guy I respect for that)

Steve rolls down the window and I said Steve these is just too big for me and I don’t want to lose it. Would you help me or let me know of someone that could.

I was just a little guy that could get run over by investors etc. so I figured go to the top to a person that would also be fair to me as to not hurt their reputation.

Steve said he couldn’t give me any time at that moment but would get back to me. He chuckled when he saw the picture that is on my website home page of me holding the 305lb man in the crate.

I waited for a return call and finally called his secretary. She said he has too much going on right now and can’t help. I was kind of upset. Thought he could have helped if he is so much a fan of American corporations and I knew I could form a good one that means something special with historical breakthroughs.

I saw Steve on TV a short time later and he didn’t look that good. Maybe he was sick. He looked better the next time on TV but he has been quiet lately. This meeting occurred about 4 years ago.

I do wish Steve would write about my inventions in his magazine though. It is the right thing to do when a real small broke guy comes to you for help because he respects you. That deserves mention in Forbes magazine somewhere.

Maybe a point here is the drastic tactic I had…lucky I wasn’t shot! But…in the race to get an invention on the shelf, maybe this kind of agressiveness is warranted before the next guy that much hungrier beats you to the door?

Ron

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toni's Avatarg8_badge

Ron, I’m proud of all you do to get your product
noticed. I would keep writing to him at his
home and at work once a week and eventually he
will respond. Persistence, is what gets noticed.
What have you got to loose….

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nospohenterprise's Avatar

Sounds like Ron will be in jail for harassment, wait you invent a way to get out without the guards noticing you.

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rjlinnovations's AvatarRest In Peace

Yes…you can’t be a pest. Even seeking PR. I send out postcards to reporters etc. The most I will send is one to a specific reporter every 6 months. any more would be considered a pest and would hurt my chances.

Forbes likes to cover the super rich…not so much guys like me with the biggest heart. I don’t understand that really. Why cover a lucky celebrity who is worth 10 mil from being a fake on TV when you could cover one of us who is gonna help change the world!!!

Ron

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sleepyhead's Avatar

Found this old forum and thought this might be the place to share some info. Here are some connections to pursue if you want recognition.

Reporter connection sends out leads of reporters looking for people to interview its FREE to sign up – here is the link, http://www.reporterconnection.com/join/?11526.

HARO also sends journalist’s requests and its free to sign up and then they will come to you each day: here is the link http://www.helpareporter.com/ (help a reporter)

Sign up free for the Toiletpaperentrepreneur Blog that way you get his blog questions that you can answer and get listed with your answer, photo, and your own weblink, Mike who does this is great and his blog goes to Number one on google each time, he lives in NJ and also is a sought out Speaker and is a person that likes to share leads.

There are great opportunities from Newspapers, Magazines, RV Shows and Radio Shows, so sign up and that way you will not miss anything.

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