As more and more people see your idea, it becomes more and more apparent that you have to get it into stores for sales to generate. Online is one thing, but in the retail store is where the action lies.
Like several others here, I have a website, gone to tradeshows, have proven sales, have a customer demand, manufacturing is either in place, engineered, or sourced. Price points established and even retailers willing to make the purchase. Perhaps even had potential customers that expressed an interest in a variaion of your product that fell under your patent protection and could gross millions if you could move forward just on a small scale somewhat.
A great idea is one thing, but distribution and cash flow keep it from happening. the bank won’t lend money since you don’t have the sales record and you can’t get the sales without some cash to invest. The minimum production numbers demand that you buy in bulk to be profitable, but the order sizes that trickle in as others become aware, and the distribution prevent you from moving forward, thus even the small orders are lost.
In chess, it would be a stalemate. Can’t move forward, just back and forth preventing progress.
How do you break up a stalemate?