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chicagoinventor's Avatarg8_badge

I decided to start a thread where people can post articles about inventing without starting a new thread. The focus of this thread is longer, denser articles. Articles relating to prototyping, marketing, entrepreneurship, launching products, retail strategy, economics, material properties, physics, you get the idea. Basically, for information that you need to set time aside for to study closely.

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chicagoinventor's Avatarg8_badge

For the opening post, I decided to re-post some links for how the ASOTV industry works. I created a thread for this about 6 months ago.

Must read if you’re serious about getting a G8 on your ASOTV submission.
http://priceonomics.com/the-economics-of-infome...

This article summarizes the various marketing strategies for ASOTV products. Make sure to mention in your submission which strategy you think works with your idea.
http://www.hawthornedirect.com/infomercial_guid...

This article goes over the changing ASOTV landscape and mentions our very own Tom Jenson
http://www.slate.com/articles/technology/future...

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chicagoinventor's Avatarg8_badge

This is a link to a famous thesis, “The Myth Of The Sole Inventor”

http://papers.ssrn.com/sol3/papers.cfm?abstract...

This article does support the EN philosophy that you need a team to launch a new product.

This is 108 pages long, basically a free online book. Like most scholarly works, it makes good points but takes the thesis too far. Yes, the history of innovation is largely incremental, but you can’t dismiss the large leaps forward that sometimes happen. For example, the Wright brothers are dismissed by some because others had made major contributions to flight before them. But what the critics forget is that the aerodynamics books in their time were wrong, and that is the main reason others weren’t able to build a working plane. The Wright brothers built a primitive wind tunnel, and figured out how an airfoil should be built. That was their great contribution.

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tact_trunk_monkey's Avatar

if you don’t like the USPTO image capability for viewing patents you can copy and paste the patent number (or even a patent application #) and get a nice pdf of the patent/patent application(s) you want on this great site:

http://pat2pdf.org/

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jkp's Avatar

@ Daniel,
Very, very helpful…read them this morning in my car over a cup of coffee. Thank you so much. jp.

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colleennoonan's Avatar

Thanks Daniel for starting this- great info. Thanks Ken, great resource!

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betzy's Avatarg8_badge

@Joseph,

Just be careful and heed oncoming traffic! LOL

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jkp's Avatar

@ Elizabeth,
Yeah, thats good…although I was safely parked at the time of reading.
If I could just invent that
read-while-you-drive thingy…..lol

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chicagoinventor's Avatarg8_badge

Here is a Wiki for hackerspaces:

http://hackerspaces.org/wiki/

Good chance you’ll be able to find one near you.

For those not familiar, a hackerspace is a club with monthly dues that enables you to share equipment you can use to create prototypes; 3D printers, drill presses etc. Also, you will have a chance to meet a community of people who can teach you how to use these things and whom you can relate to.

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april011's Avatar

Wow! This information and topic is amazing! Thank You Daniel! Only reminds me that I need to do a lot of homework…training and gain more experience.

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ravenrider's Avatar

Great idea Daniel… I’m looking for some good learning on Sell Sheets.. I’ve read some here and there… But would like to see something more concise… Thanx…

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ravenrider's Avatar

Thanx Frank…

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ravenrider's Avatar

I found this through Frank’s suggestion… It gives a pretty concise explanation on sell sheets, http://www.inventorsdigest.com/archives/6239/co...

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kerriecardon's Avatar

Daniel, great info…thank you!

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chicagoinventor's Avatarg8_badge

Thanks, Kerrie.

I’m hoping this isn’t viewed as ’Daniel’s Thread’, want anyone who came across an information dense article that could inform others please post the link here. I also created a Lite N Easy thread for short, fun links.

That being said, here is a link to an article about the invention of the AeroPress coffee brewer:

http://priceonomics.com/the-invention-of-the-ae...

I bought one of these and it does make great coffee. The story of its initial failure and the struggles to make it a success is important for the inventor. It isn’t obvious by looking at AeroPress why it would make better coffee, so it didn’t jump off the shelf. Ideally, an idea explains itself – like Johnathan Smith’s Bed Lifts. AeroPress took on a strategy of word of mouth by building a community of supporters. I don’t think it would have been a success if they had just licensed the idea to someone else, it took an entrepreneurial team to make it happen. Different ideas require different strategies, the best path for every idea isn’t always through Edison Nation.

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colleennoonan's Avatar

Thanks Daniel I really enjoyed reading that article!

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williamj's Avatargold

Daniel,

Even though I don’t always say so, I do read everything you post. It’s always well done and well received, and I thank you for it.

Keep up the good work.

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